Top Digital Marketing Trends In 2019

Digital Marketing / May 21, 2019 / , , , , , , ,

Digital marketing is something that you can no longer ignore. Having an effective digital marketing strategy is a must in today’s digital marketplace. Nowadays, to compete, you really must have a comprehensive digital marketing strategy that targets the emerging trends in the space. In this article, we will discuss some of the top digital marketing trends for 2019 that you should be integrating into your own strategy.

Top Digital Marketing Trends:

1. Chatbots

This is one of the emerging trends for 2019 that you will want to hop on. Chatbots have become increasingly popular primarily due to their usefulness. Mainly, they are software that you can add to your website which will allow you to communicate with your visitors in a better way effectively. Because they can be used to interact with actual visitors that land on your website, they will be able to save you time, and they will be able to automate a lot of the functions that you would typically have to hire staff to do.

2. Video

If you are not currently engaged in video content creation, you need to be. Videos should be a central focus for your entire digital marketing strategy. A majority of people are consistently watching with and engaging with video on platforms like YouTube. Therefore, you want to have your video distribution strategy and implement video in your digital marketing strategy.

3. Quality Content

It is important not to forget that high-quality content is always going to win out. According to Devine Solutions Group – digital marketing and website design services should have an emphasis on creating the highest quality content to succeed. Without a focus on creating and sharing high-quality content, you will not succeed in an increasingly competitive marketplace.

4. Personalized Marketing

It is becoming even more important to get personal with your marketing. With enhanced targeting efforts, you can now personalize marketing much better than ever before. This is true with something like email marketing where you will be able to add names to your emails and even target users with specific products, services, or actions.

There are so many trends that you want to be aware of to incorporate them into your digital marketing mix. The key is to hop on the trends early on to capitalize as much as possible. Most importantly, you want to focus on trends that your competition is engaging with to ensure that you do not fall behind.

Making Social Media Work for Your Business

Making Social Media Work for Your Business

Social Marketing / April 8, 2019 / , , , ,

As a business owner you probably understand that you need to have a social presence but you may not understand how to make it work for you.  Like any other marketing campaign, social marketing campaigns need to generate a positive return on your investment.  When you get the formula right the return on your ad spend can be incredible.  Making social media work for your business isn’t easy so here are some tips to help get you started.

Learn Some Effective Strategies

There is no shortage of information online telling you how to use your social media channels.  You can take a free course or opt for a paid one, but you need to understand how social media works for businesses.  Social media platforms like Facebook, LinkedIn and Instagram have incredible targeting and once you are able to get your targeting and messaging right you can see some great results.

Do Some Market Research

Social media gives you a unique method of interacting with potential customers; you have the ability to ask them exactly what they would like for your business to provide them.  Take the time to listen to the answers, respond to questions and interact with the comment section.  Don’t overlook how important social media is for customer interactions.  Here is how to use social media for market research.

Use Tools

There are tons of tools available that can help you make your social media marketing campaigns easier.  There are plenty of experts that will tell you not to automate, however you can freely use scheduling tools to make your life easier.  These tools can save you a ton of time and help you build your brand.

Don’t Be “Business-y”

Social media is exactly that…social.  So don’t just post advertisements for your business, nobody wants to see them.  You need to post a variety of clever and engaging content that readers do want to see.  Ask questions, post memes, complement other posts, interact with people and be human.  Give your audience a chance to know you.  Offer solutions to problems that your clients are facing and position yourself as someone who provides answers without constantly trying to sell.

Don’t Be Everywhere

That may sound counterintuitive but you really don’t need to be on every social media platform under the sun.  Pick two or three and focus on them.  Facebook tends to be the go-to platform for everyone while Instagram, Pinterest and Snapchat work well with younger business audiences.  They also work well in industries that are very visual like fashion for example.  LinkedIn works well for those that are looking to find clients in the business space.  Find the platforms that work for you and stick with them.

Digital Marketing 101

Digital Marketing 101

Digital Marketing / April 8, 2019 / , , , ,

The business landscape has changed since the dawn of the internet and if you want your business to succeed then you need to get onboard with digital marketing.  Digital marketing is essential and it takes advantage of search engine marketing, social media marketing and other electronic media to get your products in front of consumers that need them.  If you are unsure of how digital marketing can work for you then digital marketing 101 can help you decide on an effective strategy.

The Process is Ongoing

Digital marketing is not like other offline campaigns but rather it is an ongoing strategy and you are going to need a consistent ongoing strategy.  If you use social media as an example, you will need to post on the platforms you use consistently.  Posting once or even once a week just isn’t enough to get in front of your audience.  Focus on creating consistent good content and results will follow.

Don’t Focus on Only One Channel

Never put all your eggs in one virtual basket so to speak.  While SEO or social media marketing are both great for generating new business you can’t ignore one in favor of the other.  Google can change the algorithm affecting your traffic or a social media platform can change their ad policies affecting your business.  You need to generate traffic to your business’s website from more than one source.

Do Plenty of Research

Research is the backbone of any campaign, you need to research where your clients are hanging out and how you can connect with them.  What social platforms are they using or will you be better served by a PPC campaign.  Failure to do your market research means less chance of success on your digital marketing campaigns and wasting marketing capital.

Take it Seriously

Digital marketing looks far easier than it is, it is more than creating a Facebook page of throwing up a DIY website.  Digital marketing agencies take years to perfect their craft and spend lots of time and money testing to see what works and what doesn’t.  If you don’t understand how digital marketing works, then work with someone that does.  If you don’t have the budget to do that then you need to take the time to learn some strategies.

Digital marketing offers you a ton of options as to how to market your business, but not all of them are going to work for you.  You need to do your research ahead of time to understand what is going to work for you.  If you want to take a shortcut then you need to work with a digital marketing agency that can help you.